Jürgen Brunke is co-organizer of the Power Days of the German Council of Shopping Places

The @GCSP POWERDAYS 2026 are just around the corner – and I am thrilled to be involved as a co-organizer!
On November 24 and 25, 2026, the shopping center and retail industry will gather in Bielefeld under the banner “Gemeinsam. Zukunft. Gestalten.” (Shaping the Future Together) to discuss the most pressing questions facing our sector.
One topic will be particularly in the spotlight: Artificial Intelligence in Retail.
AI is already transforming how we operate centers, how we communicate with tenants and customers, and how decisions are made – from space optimization and personalized marketing to footfall analysis. The question is no longer IF AI plays a role in retail, but HOW we use it effectively and responsibly.
We will tackle precisely these questions on November 24: How is AI changing our customers’ expectations? What concrete use cases already exist in day-to-day center and retail management? And how do our locations remain relevant and vibrant in an increasingly digitalized world?
Together with our Marketing Competence Board (@Sandra Twardawsky and @Jan Spijkers) and Center Management Competence Board (@Nathalie Lohaus & Jürgen Brunke), we have secured fantastic speakers – including representatives from Microsoft, Bielefeld University of Applied Sciences, and Ströer – who will share practical insights into the future of AI in retail.
I look forward to insightful keynotes, open discussions, and networking with colleagues from across the entire industry.
P.S.: On November 25, 2026, the event continues seamlessly with the Retail & Leasing Conference.
See you in Bielefeld!