{"id":4238,"date":"2023-11-01T13:55:00","date_gmt":"2023-11-01T12:55:00","guid":{"rendered":"https:\/\/www.voelkel-re.de\/following-the-successful-revitalization-of-the-nedderfeld-centre-voelkel-is-continuing-its-collaboration-with-serious-as-a-marketing-agency\/"},"modified":"2023-11-29T10:13:54","modified_gmt":"2023-11-29T09:13:54","slug":"following-the-successful-revitalization-of-the-nedderfeld-centre-voelkel-is-continuing-its-collaboration-with-serious-as-a-marketing-agency","status":"publish","type":"post","link":"https:\/\/www.voelkel-re.de\/en\/following-the-successful-revitalization-of-the-nedderfeld-centre-voelkel-is-continuing-its-collaboration-with-serious-as-a-marketing-agency\/","title":{"rendered":"Following the successful revitalization of the Nedderfeld Centre, V\u00d6LKEL is continuing its collaboration with SERIOUS as a marketing agency"},"content":{"rendered":"\n<p>As part of the extensive centre refurbishment in 2022, the marketing agency &#8220;SERIOUS Communications&#8221; from Hamburg developed the new corporate design for the Nedderfeld Centre and implemented it together with us. This resulted in a commitment to a long-term collaboration, in which SERIOUS was entrusted with a full-service marketing contract.<\/p>\n\n<p><br\/>Following the joint development of an advertising and campaign strategy for the Nedderfeld Centre, the location presented itself with the autumn campaign &#8220;IMMER F\u00dcR DICH NAH!&#8221; \/ &#8220;always near you&#8221;. The connection to &#8220;Always there for you!&#8221; can be traced back to various points. These include, for example, the Nedderfeld Center&#8217;s long tradition, reliability and comparatively long opening hours. Since the centre is also perceived as a local supplier, there is a realistic transition to the word &#8220;Nah&#8221;\/ &#8220;near&#8221;, which also reflects the spatial proximity and proximity of the Nedderfeld Centre. The campaign will be distributed via various marketing channels in the areas of out-of-home, print, online and in-house.<\/p>\n\n<p><br\/>The results of a customer survey conducted in September 2023 will be intensively analyzed and used to tailor the new marketing strategy even more precisely to visitors to the Nedderfeld Centre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of the extensive centre refurbishment in 2022, the marketing agency &#8220;SERIOUS Communications&#8221; from Hamburg developed the new corporate design for the Nedderfeld Centre and implemented it together with us. This resulted in a commitment to a long-term collaboration, in which SERIOUS was entrusted with a full-service marketing contract. Following the joint development of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Following the successful revitalization of the Nedderfeld Centre, V\u00d6LKEL is continuing its collaboration with SERIOUS as a marketing agency - V\u00d6LKEL Real Estate | Hamburg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voelkel-re.de\/en\/following-the-successful-revitalization-of-the-nedderfeld-centre-voelkel-is-continuing-its-collaboration-with-serious-as-a-marketing-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Following the successful revitalization of the Nedderfeld Centre, V\u00d6LKEL is continuing its collaboration with SERIOUS as a marketing agency - V\u00d6LKEL Real Estate | Hamburg\" \/>\n<meta property=\"og:description\" content=\"As part of the extensive centre refurbishment in 2022, the marketing agency &#8220;SERIOUS Communications&#8221; from Hamburg developed the new corporate design for the Nedderfeld Centre and implemented it together with us. 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